- Don't overpost
- Always give links (videos, photos, interactive content)
- Use hashtags (but don't overuse them!)
- Don't duplicate information across social media platforms
- Give credit to friends, colleagues, and content creators
Number 4 (don't duplicate information across social media platforms) will also be a challenge for me. It is so easy to simply link one's Facebook, Twitter and other social media accounts, and feel that you have all the bases covered. However, as Professor Tuohey pointed out, one's audience (that of an organization or an individual) does not want to see the same information twice. The modern attention span is barely able to digest information even once, let alone twice or multiple times. For this reason, I will be sure to follow Professor Tuohey's advice as I manage the Life Gets Better Together account (and my own personal account) this upcoming year, and tailor the content I share on each platform to the audience/platform needs.
Overall, a very impressive presentation from Professor Tuohey, the woman behind the @NewhouseSU mask!